MARKETING AUDIT

People buy

feelings..


not words & pictures

Right now, if 10 people landed on your site,

you couldn’t tell where up to 4 of them came from.

Because, up to 40% of website  traffic is unaccounted for

Due of the deprecation of Third Party cookies from browsers.


*Based on the average performance of our clients in 2023-24.

It just

felt

right.

Decisions are made based on emotion.



We use logic to reverse rationalise our choices.

Marketing methods are majorly focused on predictable sales funnels, blanket retargeting, value offers, price cuts, and slapping logos on the sides of buses.


And although these may yield some results, they’re mostly bypassing the emotional aspect. Price does not play the pivotal role in a buyer’s decision making that many people would like to believe.

A trend that will continue until it's 100%

By the end of 2025, most businesses will completely lose the ability to track their audience unless they are signed-in.

And, for customer segmentation, how much do you rely on ‘new’ vs ‘returning’ user data for marketing?

Google Analytics only keeps 7 days of traffic data.

Does your team rely on the data listed in GA? 62.1% of the top 1 million websites globally use GA*


*BuiltWith 2024

This is useless to companies with long buying cycles exceeding 1 month. For example, with current clients we see a 12-35% discrepancy in ‘new’ vs ‘returning’ users in GA compared to first-party data.

The same goes for reliance on a CDP

They only work for data that you OWN and don’t address the issue of user hiding behind iOS, ad blockers, or not logged in. Because, lets be honest, most of the time we don’t log into websites, or download the app.

All of this leaves us with critical unanswered questions:

How many touch points were involved for a conversion?

Which source/mediums were critical to conversion? Was it the first touch or last touch that was most impactful?

Was that actually a new user? Or a returning user that your analytics has forgotten?

How long is the actual sales cycle, even from when you didn’t know they were on your site?

What’s my exact CPA for all source mediums?

Expensive questions.


We estimate that

20-60%* of digital marketing budgets are wasted due to cookie blindness.

The core issues:

  • Anonymous cookieless traffic
  • Data silos preventing attribution
  • Inability to use ad supression


*In Next & Co’s annual Digital Media Waste Report, $6b of advertising dollars was wasted in 2023, which represents 43% of all digital advertising expenditure in Australia

Long Story Short:

Since cookie deprecation was announced, there's been many attempts to solve it. However, NONE offer visibility while maintaining privacy compliant.


Well, until now...

Introducing:

Project Stevie

Access an accurate insight into the reality of your data so you can cut wasted spend & raise ROI in the cookieless world.

Empower your marketing strategies with informed performance metrics.

Improve marketing conversions by knowing what’s working, and stopping what’s not.

Cut wasted spend & raise advertising ROI by putting budget into the best performing channels & campaigns.

Implement advertising suppression to avoid unnecessarily retargeting converted users.

Have the trust & assurance of full legal compliance with privacy specialists.

Partner with industry leading data analysts to leverage valuable insights.

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