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Redefining Digital Identity in a Privacy-First World
Adfixus: Leading the Evolution of Digital Identity
Adfixus is at the forefront of evolving digital identity, offering privacy-centric solutions that align with the world’s most rigorous regulations. As third-party cookies become obsolete and Australia’s Privacy Act looms, Adfixus ensures businesses and publishers can continue connecting with their entire audience while safeguarding consumer privacy and maintaining full compliance with the latest regulations.
Navigating the Shift from Third-Party Cookies:
The industry’s move away from third-party cookies has presented challenges, but Adfixus offers a reliable alternative. Their solutions ensure businesses can continue tracking and understanding their audiences, creating meaningful segments, and delivering personalized experiences—all while meeting stringent privacy standards.
Unique Approach:
Their platform, featuring Adfixus Identify and Adfixus Match, addresses the challenges of modern digital identity management. Adfixus Identify provides a privacy-focused, persistent first-party identifier that works seamlessly across all domains. Adfixus Match offers industry-leading match rates without using Personally Identifiable Information (PII), allowing businesses to engage securely with unauthenticated individuals.
Leading the Way in Privacy-Driven Technology:
Adfixus is proud to offer solutions that not only comply with the highest privacy standards but also enhance the effectiveness of digital marketing efforts. Their platform ensures near-zero latency, improved attribution, and seamless integration with leading Customer Data Platforms (CDPs), all while maintaining a strong focus on consumer privacy.
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