You may be using some of these, But which one is performing th best for your brand?
Stop using UTMs and reling on 3rd party data to make decisions
Start collecting
your own First Party Data
& make informed Decisions
This isn't rocket science
In today’s data-driven world, relying on third-party data and generic tracking methods like UTMs is no longer enough. As privacy regulations tighten and users demand more personalized experiences, the limitations of these outdated methods are becoming more apparent. It’s time to take control of your data and your marketing outcomes.
Dáva zMysel empowers you to start collecting your own first-party data, giving you the insights you need to make informed decisions that drive real results.
The PROBLEM WITH UTMs
Since the early days of the internet, marketers have relied on basic tracking methods like cookies and UTMs to understand where traffic comes from and how users engage with their content. At the time, these tools were groundbreaking. They gave businesses a way to track user behavior, measure campaign performance, and optimize their marketing efforts. However, as the digital landscape evolved, so did the expectations of consumers and the regulatory environment around data privacy.
What once worked—sending users to generic landing pages and tracking their journey with cookies has become... outdated.
With today's users expecting personalised experiences and more control over their data, relying on traditional methods is no longer enough to stay competitive.
Why Relying on UTMs and Third-Party Data is Holding You Back

- Limited Data Capture: UTMs can only provide surface-level insights, often leading to fragmented data and an incomplete understanding of your audience.
- Message Disconnect: With UTMs, you often end up sending all your traffic to generic landing pages, leading to a message disconnect that frustrates users and reduces conversions.
- Privacy Concerns: As third-party cookies become less reliable due to increasing privacy concerns, your ability to track and understand your audience diminishes.
- Lack of Personalization: UTMs don’t allow you to tailor the user experience based on specific behaviors or preferences, leading to generic and less effective marketing efforts.
This isn't rocket science
In today’s data-driven world, relying on third-party data and generic tracking methods like UTMs is no longer enough. As privacy regulations tighten and users demand more personalized experiences, the limitations of these outdated methods are becoming more apparent. It’s time to take control of your data and your marketing outcomes.
Dáva zMysel empowers you to start collecting your own first-party data, giving you the insights you need to make informed decisions that drive real results.
The PROBLEM WITH UTMS
Since the early days of the internet, marketers have relied on basic tracking methods like cookies and UTMs to understand where traffic comes from and how users engage with their content. At the time, these tools were groundbreaking. They gave businesses a way to track user behavior, measure campaign performance, and optimize their marketing efforts. However, as the digital landscape evolved, so did the expectations of consumers and the regulatory environment around data privacy.
What once worked—sending users to generic landing pages and tracking their journey with cookies has become... outdated.
With today's users expecting personalised experiences and more control over their data, relying on traditional methods is no longer enough to stay competitive.
Why Relying on UTMs and Third-Party Data is Holding You Back

- Limited Data Capture: UTMs can only provide surface-level insights, often leading to fragmented data and an incomplete understanding of your audience.
- Message Disconnect: With UTMs, you often end up sending all your traffic to generic landing pages, leading to a message disconnect that frustrates users and reduces conversions.
- Privacy Concerns: As third-party cookies become less reliable due to increasing privacy concerns, your ability to track and understand your audience diminishes.
- Lack of Personalization: UTMs don’t allow you to tailor the user experience based on specific behaviors or preferences, leading to generic and less effective marketing efforts.
Retargeting for Maximum Impact:
We understand that every visitor to your website will not convert on their first visit. That’s why we place a strong emphasis on retargeting.
By strategically targeting users who have already shown an interest in your brand, we can increase touch points and keep your brand top-of-mind.
Our retargeting strategies are tailored to each persona and segment, ensuring that we’re delivering the right message to the right audience at the right time. At No Coincidence, we don’t just run ads and look at the top of the funnel. We take a holistic approach to paid marketing and advertising, understanding the entire funnel and how each persona and segment fits into the bigger picture. By leveraging our expertise and data-driven insights, we’re able to run ads that work for you, delivering real results and a strong return on investment
Tracking Performance
We understand that not every visitor to your website will convert on their first visit. That’s why we place a strong emphasis on measuring every touchpoint.
By strategically targeting users who have already shown an interest in your brand, we can increase touch points and keep your brand top-of-mind.
Our retargeting strategies are tailored to each persona and segment, ensuring that we’re delivering the right message to the right audience at the right time.
WHAT IS DAVA ZMYSEL
enhanceD visibility
Go beyond the limitations of UTMs, offering a more personalised and effective approach that delivers relevant content to the right audience, driving higher conversions and deeper insights
Compelling Creatives
Focuses marketing resources where they will have the greatest impact. Maximise the efficiency and effectiveness of your marketing spend, reducing waste and improving ROI.
Optimised Conversions
Gain precise insights into which strategies are driving the right leads and conversions... Also know which ones are falling short, allowing you to fine-tune your marketing efforts for optimal results
Continuous Improvement
Create a powerful feedback loop, where continuous insights fuel constant improvements, allowing your campaigns to evolve and become more effective over time, ensuring that you're always ahead of the curve.
Create
Anyone can run an ad. It just requires a few clicks. But will it perform?
We offer holistic paid marketing services that ensure every aspect of your campaign is optimised for success. We look at every touchpoint from the first creative and message to the follow ups and conversions, with split tests for continual improvement.
Our approach includes precise retargeting strategies and thorough conversion tracking, providing you with measurable results and continuous improvement.
HOW WE DO IT
Paid ads that go beyond Meta & Gads
OUR APPROACH
At No Coincidence, we take a unique approach to paid marketing and advertising. As a consultancy, we understand that running successful campaigns requires more than just launching ads and focusing on the top of the funnel.
We dig deeper, analyzing the message, the creative, the landing page, and the retargeting strategy to ensure that your campaigns are optimised for success.
The Power of the Message and Creative
We believe that the message and creative are the foundation of any successful paid marketing campaign. Our team works closely with you to craft compelling ad copy and visuals that resonate with your target audience.
We take the time to understand your brand, your unique value proposition, and your goals to ensure that your message is clear, concise, and effective.
Landing Page Optimisation:
Once we’ve captured your audience’s attention with a strong message and creative, we focus on optimising your landing pages.
We understand that the landing page is where the real conversion happens, and we work to ensure that it is designed to convert.
Our team analyses your landing pages, making data-driven recommendations to improve user experience, reduce bounce rates, and increase conversions
Retargeting for Maximum Impact:
We understand that every visitor to your website will not convert on their first visit. That’s why we place a strong emphasis on retargeting.
By strategically targeting users who have already shown an interest in your brand, we can increase touch points and keep your brand top-of-mind.
Our retargeting strategies are tailored to each persona and segment, ensuring that we’re delivering the right message to the right audience at the right time. At No Coincidence, we don’t just run ads and look at the top of the funnel. We take a holistic approach to paid marketing and advertising, understanding the entire funnel and how each persona and segment fits into the bigger picture. By leveraging our expertise and data-driven insights, we’re able to run ads that work for you, delivering real results and a strong return on investment
Tracking Performance
We understand that not every visitor to your website will convert on their first visit. That’s why we place a strong emphasis on measuring every touchpoint.
By strategically targeting users who have already shown an interest in your brand, we can increase touch points and keep your brand top-of-mind.
Our retargeting strategies are tailored to each persona and segment, ensuring that we’re delivering the right message to the right audience at the right time.
UTMs vs Dáva zmysel Comparison Table
SO yoUR TECH GUYS CANT MAKE UNIQUE PAGES en MASS?
We analyse and optimise the entire funnel - from crafting compelling messages and eye-catching creative, to designing high-converting landing pages, implementing smart retargeting strategies, and maximising conversions.
We implement tracking to have a real quick feedback loop, consistently optimising each conversion point. Our comprehensive approach ensures every element is tracked and improved. We aren't just in the ads manager.
OUR APPROACH
At No Coincidence, we take a unique approach to paid marketing and advertising. As a consultancy, we understand that running successful campaigns requires more than just launching ads and focusing on the top of the funnel.
We dig deeper, analyzing the message, the creative, the landing page, and the retargeting strategy to ensure that your campaigns are optimised for success.
The Power of the Message and Creative
We believe that the message and creative are the foundation of any successful paid marketing campaign. Our team works closely with you to craft compelling ad copy and visuals that resonate with your target audience.
We take the time to understand your brand, your unique value proposition, and your goals to ensure that your message is clear, concise, and effective.
Landing Page Optimisation:
Once we’ve captured your audience’s attention with a strong message and creative, we focus on optimising your landing pages.
We understand that the landing page is where the real conversion happens, and we work to ensure that it is designed to convert.
Our team analyses your landing pages, making data-driven recommendations to improve user experience, reduce bounce rates, and increase conversions
Retargeting for Maximum Impact:
We understand that every visitor to your website will not convert on their first visit. That’s why we place a strong emphasis on retargeting.
By strategically targeting users who have already shown an interest in your brand, we can increase touch points and keep your brand top-of-mind.
Our retargeting strategies are tailored to each persona and segment, ensuring that we’re delivering the right message to the right audience at the right time. At No Coincidence, we don’t just run ads and look at the top of the funnel. We take a holistic approach to paid marketing and advertising, understanding the entire funnel and how each persona and segment fits into the bigger picture. By leveraging our expertise and data-driven insights, we’re able to run ads that work for you, delivering real results and a strong return on investment
Tracking Performance
We understand that not every visitor to your website will convert on their first visit. That’s why we place a strong emphasis on measuring every touchpoint.
By strategically targeting users who have already shown an interest in your brand, we can increase touch points and keep your brand top-of-mind.
Our retargeting strategies are tailored to each persona and segment, ensuring that we’re delivering the right message to the right audience at the right time.
HOW WE DO IT
Paid Advertising Services
Google Ads
We believe that the message and creative are the foundation of any successful paid marketing campaign. We take the time to understand your brand, your unique value proposition, and your goals to craft compelling ad copy and visuals that resonate with your target audience.
LinkedIn Ads
Our team optimises your LinkedIn ads to enhance visibility and engagement within the business community. Further your reach and your touchpoints with users who have already been through your website so that you can have the right conversation with the right people.
Tik Tok Advertising
By leveraging the platform's trends and user behaviours, we help drive meaningful interactions with new users, and re-engage with users you've might have lost along the way from other channels - talk to users where it matters now.
Pinterest Advertising
Usually a forgotten platform, advertisers forget that Pinterest is a low hanging fruit and perfect low-cost method to re-engage with users through aesthetic and user behaviour. We help maximise your audience list with effective retargeting campaigns to re-capture attention and inspire action. See the power of Pinterest.
Reddit Ads
Understanding Reddit’s community-driven nature, we craft ads that seamlessly integrate into subreddits relevant to your target audience. Every touchpoint counts, and Reddit is where it counts most when users are researching or reading through other user's reviews. Our full funnelled strategy will ensure the right ads are placed at the right time, from your customer's awareness, consideration and research phase - right until the point of purchase.
Meta Advertising
From refined audience targeting driven be data, building out tailored landing pages, and crafting out compelling and engaging visuals, we ensure that there your Meta ads speak directly to your target audience's preferences and there is no message disconnect.
We'll know when users have come through prospecting Meta campaigns, and be able to follow their journey right til their purchase. With accurate attribution models, we can prove the value of Meta Advertising - but also right down to the campaigns that are driving the ultimate sale (we know Meta attribution is a touchy subject...)
WHAT OUR CLIENTS SAY
WORD ON THE STREET
“I've had the pleasure of working with the team for several years, both during my time at P&O Cruises as Head of Digital & CRM and in my current role at Barbeques Galore as GM, Marketing & Customer.
These guys have become a reliable and highly-regarded partner for us, providing essential services such as SEO, conversion optimisation, and tracking, as well as valuable digital strategy guidance.”
Mike Ainsworth
GM - Barbeques Galore
“The No-Co team have worked with us for many years. They have consistently delivered exceptional digital strategies for our business, particularly when focusing on messaging and conversion. They are great at presenting solutions that understand our business outcomes and goals. I look forward to continuing our engagements with them and highly recommend their digital problem-solving skills.”
CASEY LYONS
CEO - LIVIN
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